The way in which an organisation communicates affects how effectively it does business. Branding is a major form of business communication and can influence whether an organisation is perceived as a leader or innovator in its field and whether it attracts a skilled workforce.
Businesses recognise the need for a strong brand in today’s many competitive marketplaces. Increasingly, there is a focus on extending the branding into the physical workspace. There is only one opportunity to make a positive first impression on your clients or your staff.
A carefully designed workspace makes an instant impression on a visitor and enhances the overall brand experience. The visitor immediately understands whether the business is creative, innovative and cutting-edge or an established and safe institution.
Workspace design can also impact employee physical and mental wellbeing. According to an article from Forbes in 2018, leading psychological institutions and mental health charities are increasingly promoting the idea of workspace design that supports employee wellbeing.
Office fit out companies were historically seen as boring and functional. The industry has evolved and is now playing a major role in designing workspaces that deliver rewarding brand experiences whilst also meeting practical technology and space-optimisation requirements.
Workspaces are now being designed to not only deliver the brand impression but also to attract and inspire clients whilst providing stimulating working environments. Companies such as Mobiusatwork take a holistic approach to workspace design, incorporating the brand ethos throughout the workspace via inspiring wall and floor palettes, office furniture, signage and artwork.
Great office fit out companies can deliver designs which enhance the client experience and incorporate ergonomic design to protect staff wellbeing and potentially reduce staff absence, adding to the clients’ perception of working with an inclusive and caring organisation.
Co-working spaces can be incorporated to encourage agile working and productivity, whilst quiet areas for meetings or concentrated activities can be designed to meet individual organisational needs.
Environmentally conscious and positive ethical choices are considered essentials by many organisations today, and initiatives are increasingly implemented by companies globally. Both clients and staff are attracted to organisations that are perceived to have a culture which includes these choices.
Workspace design, creatively and professionally managed, can deliver both increased recognition and economic dividends.